茶马古道旅游资源开发利用浅析

茶马古道拥有独特的自然景观、民族风情和文化遗产价值,具备发展成为高端旅游品牌的潜力,目前茶马古道旅游资源还有待深入发掘和利用。在文献调研的基础上,分析了茶马古道的资源价值,探讨了茶马古道旅游资源开发存在的不足,提出了加强对品牌的精准定位、注重对旅游资源的保护性开发、打造特色旅游精品活动、解决沿线社区发展等对策,为推动茶马古道旅游的可持续性发展提供参考。

Study on the Exploitation and Utilization of Tourism Resources of the Ancient Tea Horse Road

The Ancient Tea Horse Road(ATHR)has unique natural landscape,ethnic customs and cultural heritage values,which is highly likely to be developed into a high-end tourism brand with great potentials.However,in-depth exploration and utilization of such resources remains at the early stage.On the basis of literature review,the study analyzes the resource value and probes into the deficiencies in the development of ATHR-based tourism.Then puts forward suggestions on how to effectively protect and utilize tourism resources of ATHR,including precise positioning of tourism brand,focusing on the protective development of tourism resources,creating specialty tourism activities designed for ATHR,and developing communities along the route,so as to provide reference for promoting the sustainable development of ATHR.