诸城市茶旅融合发展研究

产业兴旺才能更好的推动乡村振兴的发展。诸城市茶产业是带动农民增收致富的特色产业,同时凭借相关旅游资源丰富的优势,诸城市开始积极发展茶产业与旅游业的融合发展,依托优质的绿茶资源以及独特的自然地理条件,因地制宜,科学规划发展茶旅融合项目,在茶产业发展的同时积极推动乡村旅游产业的发展。但是茶旅融合发展过程中存在品牌营销推广力度不强、茶旅融合项目缺乏本地特色、面临资金短缺等问题,本文针对这些问题给出了相应的对策建议,,以保障诸城茶旅融合项目高质量发展。

Study on the integrated development of tea and tourism in Zhucheng

Industrial prosperity can better promote the development of Rural Revitalization. Zhucheng tea industry is a characteristic industry that drives farmers to increase their income and become rich. At the same time, with the advantages of rich tourism resources, Zhucheng began to actively develop the integrated development of tea industry and tourism. Relying on high-quality green tea resources and unique natural and geographical conditions, Zhucheng scientifically planned and developed tea tourism integration projects according to local conditions, While developing the tea industry, actively promote the development of rural tourism industry. However, in the process of tea tourism integration development, there are some problems, such as weak brand marketing promotion, lack of local characteristics of tea tourism integration projects, lack of funds and so on. This paper gives corresponding countermeasures and suggestions for these problems, so as to ensure the high-quality development of Zhucheng tea tourism integration projects.