基于五级态度量表生态旅游景区游客满意度研究——以滕州微山湖红荷湿地公园为例

以滕州微山湖红荷湿地公园典型的生态旅游景区为例,运用五级态度量表量化游客满意度评价因子,基于深度访谈和问卷调查,采用SPSS17.0统计软件对调查结果进行详细分析,并结合IPA分析法对影响游客满意度因子的重要性和实际表现进行对比分析。结果显示,所有因子满意度均低于重要性均值,甚至有些因子重要性与满意度之间差距明显,反映游客的满意度一般,在此基础上提出了改善景区管理和服务工作的一些建议。

Study on the Tourists' Satisfaction of Ecotourism Attraction Based on Five Levels Attitude Scale

According to the typical ecological tourism attraction of red river wetland park of Tengzhou Weishan Lake,and based on in-depth interviews and questionnaire survey,a detailed analysis of the results was carried out by adopting SPSS17.0 statistical software.Furthermore,combining with Importance-Performance Analysis,the importance of factors that affected satisfaction and practical performance were analyzed comparatively.The results showed that the satisfaction of all the factors were lower than the mean of significance,and there was a distinct gap between significance and sastisfaction of some factors.This reflected the satisfactory degree of tourists were not high at all.In conclusion,some suggestions for improving the management of the attraction and the service work were put forward.