农民工旅游市场发展趋势与对策研究

介绍了农民工旅游市场现状,将影响农民工旅游市场发展的因素归纳为＂可支配收入＂、社保制度、闲暇时间、出游意愿,在此基础上探讨了农民工旅游市场的发展趋势,即表现在旅游市场规模扩大,＂新生代＂农民工将占据农民工旅游市场主体地位,旅游形式以一日游、自助游为主,旅游信息来源渠道日趋多样化4个方面。并从政府、旅游企业、用工单位等角度提出开发农民工旅游市场的相关策略。

Study on the Development Trends and Countermeasures of Peasant-workers Tourism Market

The status of peasant-workers tourism market was introduced,the influencing factors were concluded as follows,disposable income,social security system,leisure and tourism willing.On the basis of this,the development trends of peasant-workers tourism market were discussed,including four aspects of the tourism market scale enlargement,new generation peasant-workers as main body,one-day tour and self-service travel as main forms,diversity of source channels of travel information.The development strategies were put forward from perspective of government,tourism enterprises and employment units.