| 连云港市国内旅游客源市场分析及市场开拓策略研究 |
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| 引用本文： | 刘俊,陆玉麒. 连云港市国内旅游客源市场分析及市场开拓策略研究[J]. 安徽农业科学, 2008, 36(23) |
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| 作者姓名： | 刘俊 陆玉麒 |
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| 作者单位： | 南京师范大学地理科学学院,江苏南京,210046 |
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| 摘 要： | 在客源市场调查和数据资料分析的基础上,从空间结构、出游方式、旅游目的及游客花费等方面对连云港市国内旅游客源市场进行了分析和研究,并提出了市场开拓策略。
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| 关 键 词： | 连云港市 国内客源市场 市场开拓 |
Study on the Domestic Tourist Market and Market Exploitation Strategy of Lianyungang |
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| LIU Jun et al. Study on the Domestic Tourist Market and Market Exploitation Strategy of Lianyungang[J]. Journal of Anhui Agricultural Sciences, 2008, 36(23) |
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| Authors: | LIU Jun et al |
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| Abstract: | On the basis of tourist market investigation and data analysis,the domestic tourist market of Lianyungang City was analyzed from the aspects of spatial structure,tourism mode,tourist motive and tourist consumption.The market exploitation strategy was put forward. |
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| Keywords: | Lianyungang Domestic tourist market Market exploitation |
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