大众传播视角下农村生活垃圾分类的推广研究 ——以贵阳市久安乡为例

乡村振兴,生态宜居是关键。本文基于大众传播视角,以花溪区久安乡为例,提出和分析农村生活垃圾分类推广中存在的问题：传播者总体呈现分配不均,专业化程度低;传播媒介形式单一,传播信息量有限;传播内容、形式不能贴合农民兴趣爱好。并依据大众传播的特点和功能给出相应的建议,构建政府、社会组织、农民“三位一体”的宏大传播格局,强化推广体系,加大农村生活垃圾分类的推广力度,丰富传播形式,激发农民学习动机和兴趣,吸引更多的人或组织加入到垃圾分类行列中,助力我国农村生活垃圾分类的长远发展。

Popularization of rural domestic waste classification from the perspective of mass communication -- a case study of Jiu'An Township, Guiyang City

Ecological livability is the key to rural revitalization. Based on the perspective of mass communication, taking Jiu''An Township, Huaxi District as an example, this paper puts forward and analyzes the problems existing in the classification and promotion of rural domestic waste: the overall distribution of communicators is uneven and the degree of specialization is low; The form of communication media is single and the amount of information is limited; The content and form of communication cannot fit the interests and hobbies of farmers. According to the characteristics and functions of mass communication, corresponding suggestions are given to build a "Trinity" communication pattern of government, social organizations and farmers, strengthen the promotion system, strengthen the promotion of rural domestic waste classification, enrich the communication forms, stimulate farmers'' learning motivation and interest, and attract more people or organizations to join the ranks of waste classification, Help the long-term development of rural domestic waste classification in China.