基于电子商务视角的现代农业发展对策研究——以苏州为例

基于电子商务对于现代农业发展促进作用的事实，通过相关文献，概述了农业电子商务的现状。以苏州市为例，剖析了其现代农业的特点：产业化、规模化明显；品牌、特色农业独具优势；休闲观光农业独具特色。为了提升苏州农业的产业化程度，促进农业信息交流与农产品销售，降低农业生产风险，提出了苏州现代农业发展电子商务的对策：一是加大农业信息化网络建设力度；二是通过B2B模式开展农业电子商务；三是搭建B2C模式的苏州观光农业电子商务平台；四是搭建现代农业电子商务平台；五是完善苏州农产品物流配送网络；六是加快农民电子商务知识培训，引进电子商务人才。

Study on the Countermeasures of Modern Agricultural Development from a Perspective of E-Commerce

Based on the fact that E-commerce promotes the development of modern agriculture,the paper summarized the present situation of agricultural E-commerce through related materials.Taking Suzhou city as an example,the paper analyzes the features of modern agriculture.And the modern agriculture is characterized with apparent industrialization and scale requirements,the branded and particular agriculture has more advantages,leisure agriculture is the very special one.In order to upgrade the degree of agricultural industrialization of Suzhou,promote the communication of agricultural information and sales of products and lower the risks of agricultural production,the E-commerce countermeasures of modern agriculture have been put forward.Firstly,strengthen the network construction of agricultural information.Secondly,carry out the agricultural e-commerce business by B2B model.Thirdly,construct the e-commerce platform of leisure agriculture.Fourthly,construct the e-commerce platform of modern agriculture.Fifthly,perfect the logistics distribution network of agricultural products of Suzhou.The last point is that accelerate the e-commerce training of farmers and the introduction of talents.