Enlightenment from Switzerland Tourism for Hebei Province,China

Switzerland is one of the best tourism destinations in the world. Its development experience is valuable for Hebei, whose competitiveness is weak comparatively in spite of rich tourism resources. Specifically, the successful experiences of tourism development in Switzerland include environmental protection, cultural heritance, exhibition marketing, investment, brand management, hotel management, and so on. On this basis, four suggestions are recommended to upgrade tourism in Hebei Province based on its actual situations, namely regulating tourism market, pushing tourism education, attracting investments, and building tourism brand.