顾客知识管理与农产品创新绩效研究综述

从农产品创新及顾客知识管理的内容、顾客知识管理与农产品创新的关系两方面对顾客知识管理与农产品创新绩效相关的研究进行了综述,构建了顾客知识管理与农产品创新的理论框架,指出企业可以通过顾客知识的获取、共享、利用、创新来满足顾客需要;通过提高农产品创新速度来提高农产品创新绩效。

Overview of the Studies on Customer Knowledge Management and Agricultural Product Innovation

The studies on the customer knowledge management and agricultural production innovation performance were reviewed from their contents and relations,and a theoretical framework was constructed.It was pointed out that the enterprises could satisfy the customers’ needs through the acquisition,sharing,use and innovation of customer knowledge and improve the agricultural product innovation performance through improving the innovation efficiency.