| 农产品滞销的4P对策分析 |
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| 引用本文： | 李进一,刘焕.农产品滞销的4P对策分析[J].安徽农业科学,2012,40(14):8362-8363. |
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| 作者姓名： | 李进一 刘焕 |
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| 作者单位： | 暨南大学,广东广州,510632 |
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| 摘 要： | 在分析了农产品价格不断上升与农产品滞销同时出现这一问题的基础上,指出农民生产盲目性、市场价格走势不明等是该现象的主要原因,并提出运用4P营销组合策略解决农产品滞销问题。
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| 关 键 词： | 滞销 社交网站 网络团购 P策略 |
Application of 4P in the Slow Sale of Agricultural Products |
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| Institution: | LI Jin-yi et al(Jinan University,Guangzhou,Guangdong 510632) |
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| Abstract: | The rising price and slow sale of agricultural products coexisted in China,and it was mainly caused by the farmers’ productive blindness and the unclear trend of agricultural products price.And the 4P marketing strategy was proposed to solve the problems in the slow sale of agricultural products. |
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| Keywords: | Slow sale Social network Network group purchase 4P strategy |
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