光明乳业可持续发展能力分析研究

经过新冠肺炎疫情的洗礼,人们对乳制品的需求量大大增加,我国乳品行业呈现快速发展趋势。我国老牌知名乳品企业——光明乳业也结合市场需求,不断加强奶源基地建设,提高产品质量,增加品牌渗透率,提高其可持续发展能力。可持续发展能力是衡量一个企业能否长期生存、发展和获利的重要能力指标,对企业具有重要意义。因此,本文以光明乳业为研究样本,通过构建乳品企业可持续发展能力评价指标体系,多视角分析光明乳业可持续发展能力,发现其存在盈利能力和营运能力不足、创新能力有限、品牌塑造效应低下等问题,进而有针对性的提出提升其可持续发展能力的优化措施。

Analysis on the Sustainable Development Ability of Bright Dairy Industry

After the baptism of COVID-19,people's demand for dairy products has greatly increased,the dairy industry in China shows a rapid development trend in recent years.Bright Dairy,one of the famous dairy enterprises in China,has been strengthening the construction of milk source base, improving the quality of products,increasing the brand penetration rate and improving its sustainable development ability.Sustainable development ability is an important ability index to measure whether an enterprise can survive,develop and profit for a long time which is of great significance to enterprises.Therefore,this paper chose Bright Dairy as the research sample,by constructing the evaluation index system of sustainable development ability of dairy enterprises,analyzed the sustainable development ability of Bright Dairy from multiple perspectives,and found that it had such problems as insufficient profitability and operation ability,limited innovation ability,low brand shaping effect,and then put forward targeted optimization measures that can help improve its sustainable development ability.