关于公众对“换房旅游”的感知研究——以苏、浙、湘、鄂、川、渝为例

以公众问卷调查为基础,苏、浙、湘、鄂、川、渝为研究样本,探讨和研究公众对于换房旅游这一新型旅游产品和旅游形式的感知和接受程度。研究表明：（1）公众对于换房旅游缺乏了解和难于接受;（2）是否签订换房交换协议、自家财物安全是影响公众选择换房旅游的两大主要因素;（3）年轻人群成为未来换房旅游的主力;（4）换房旅游呈现“大城市→中等城市→小城市”的单向发展轨迹模式。

A Research of the Perception of the Public about Home Exchange Vacation ---Taking Jiangsu,Zhejiang, Hunan,Hubei, Sichuan and Chongqing as Examples

Based on the results in an investigation in the form of public questionnaires carried out in Jiangsu, Zhejiang, Hunan, Hubei, Sichuan and Chongqing, this paper discusses the perception and acceptance degree on the part of the public about the practice of ＂home exchange vacation＂, which is a new tourism product and tourism form in China. The results show that without adequate understanding, the public find it difficult to accept the new tourism form, that hesitation about signing an agreement of home exchange and the concern about the safety of their own property are the major factors that affect their decision, that the young people will be the main force for home exchange vacation and that the development of home exchange vacation presents a one-way mode, i.e. from big cities to medium-sized cities to the small cities.