| 高校图书馆学科服务营销模式构建机制的研究 |
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| 引用本文： | 张志远.高校图书馆学科服务营销模式构建机制的研究[J].农业图书情报学刊,2017,29(7):167-170. |
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| 作者姓名： | 张志远 |
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| 作者单位： | 广东石油化工学院图书馆,广东 茂名 525000 |
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| 基金项目： | 2016年广东石油化工学院科研基金项目“高校图书馆学科服务模式构建研究”（项目编号：2016qn13） |
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| 摘 要： | 随着互联网技术的快速发展,信息技术对中国高校图书馆的营销策略和模式带来了巨大变革,同时也带来了巨大机遇。通过运用管理学中营销的概念,结合中国高校图书馆学科服务创新平台建设推广,分析了营销模式的应用现状和制约因素,并探求解决这些问题的方法。以探索适合中国高校图书馆学科服务的营销模式的构建机制。
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| 关 键 词： | 高校图书馆 学科服务 营销模式 营销机制 营销理论 |
| 收稿时间： | 2016-12-28 |
Research on the Construction Mechanism of Subject Service Marketing mode in University Library |
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| ZHANG Zhiyuan.Research on the Construction Mechanism of Subject Service Marketing mode in University Library[J].Journal of Library and Information Sciences in Agriculture,2017,29(7):167-170. |
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| Authors: | ZHANG Zhiyuan |
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| Institution: | Guangdong University of Petrochemical Technology Library, Guangdong Maoming 525000, China |
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| Abstract: | With the rapid development of Internet technology, information technology has brought a huge change on the marketing strategies and models of China’s university libraries, and also offered great opportunities. Based on the marketing concepts from management science, as well as the construction and promotion of subject service innovation platform in university library, this paper analyzed the application status and constraint factors of marketing modes, and explored the solutions and the construction mechanism of subject service marketing mode in university library. |
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| Keywords: | university library |
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