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武陵山片区中华老字号的保护与传承
引用本文:孙志国,刘之杨,钟儒刚,王树婷,张敏,熊晚珍,黄莉敏.武陵山片区中华老字号的保护与传承[J].山东农业科学,2013(5).
作者姓名:孙志国  刘之杨  钟儒刚  王树婷  张敏  熊晚珍  黄莉敏
作者单位:湖北科技学院鄂南文化研究中心;
基金项目:文化部科技创新项目(2011021);教育部人文社会科学研究规划基金项目(11YJA850019)
摘    要:在连片特困地区,武陵山片区率先开展区域发展与扶贫攻坚试点。中华老字号的保护与传承是连片特困地区区域发展、文化遗产传承、农村扶贫开发的重要问题。本文介绍我国(尤其是湘鄂渝黔)中华老字号认定与武陵山片区老字号资源概况,研究该连片特困地区中华老字号保护与传承的对策,并提出几点建设性建议。

关 键 词:武陵山片区  中华老字号  品牌类文化遗产  传统特产资源

Protection and Inheritance of China Time-honored Brand in Wuling Mountain Areas
Abstract:Wuling mountain areas took the lead in operating pilot projects of regional development and poverty alleviation in continuous destitute areas.The protection and inheritance of China time-honored brand is an important issue in regional development,inheritance of cultural heritage and rural poverty alleviation in continuous destitute areas.The determination of China time-honored brand in China(especially in Hunan,Hubei,Chongqing,Guizhou) and the resource situation of time-honored brands in Wuling mountain areas were introduced.The countermeasures to protect and inherit China time-honored brand in continuous destitute areas and some constructive suggestions were proposed.
Keywords:Wuling mountain areas  China time-honored brand  Brand cultural heritage  Traditional specialty resources
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