潜在游客目的地选择的气候因素分析

以不同气候区1704份有效问卷统计数据为依据,利用单要素评价模型,综合分析了潜在游客选择旅游目的地的天气偏好及感知态度。结果表明:气候的空间异质性影响游客出行行为,绝大部分受访者喜欢阳光灿烂、温暖宜人的气候,但当居住地具有不舒适的极端气候特征时,潜在游客会喜欢与之相反的舒适气候,如冷干地区的人群偏好小雨湿润气候,而高温地区的人群则偏好冰雪天气;旅游地气候特征对潜在游客出行决策影响重要,但其影响程度远低于景观质量及安全性等因素;居住地气候特征不同,其潜在游客选择目的地的感知与态度也不同。总体而言,居住地气候舒适度越低,旅游地气候因素对潜在游客选择目的地的影响就越大,反之亦然。

Analysis of climate factors on the choice of tourists destination

Tourism is obviously related to climate.Climate is an important influence factor on the willingness of people to go to the destination.Based on an investigation of potential tourists living in different areas with different climate characteristics,this research analyzed their preferred weather conditions.Through establishing the single element model with perception and evaluation of tourism destination selection influence factor,the potential tourists' perception and evaluation of climate factors influencing their tourism destination selection was quantitatively analyzed.The study shows that sunshine and warm temperature are the most potential tourist groups' favoured conditions.Especially,they prefer weather condition which is contrary to the poor weather of their residential regions.Although the potential tourists think about tourism destination's climate factors is important towards their destination selection,the other factors are more important,such as landscape,security,etc.The extent of the tourism climate factors making influences towards decision-making of the potential tourists living in different regions,especially those with different climatic characteristics,is different.The lower the climate comfort degree of the potential tourists' habitations is,the greater the climate factors impact on their destination selection.