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山东省农业科技期刊竞争力的SWOT分析
引用本文:梅林,田淑慧,郭凤丹,王丽丽,陈庆禹,张丽荣,赵文祥.山东省农业科技期刊竞争力的SWOT分析[J].山东农业科学,2014(9):124-130.
作者姓名:梅林  田淑慧  郭凤丹  王丽丽  陈庆禹  张丽荣  赵文祥
作者单位:山东省农业科学院科技信息研究所,山东济南250100
基金项目:山东省软科学研究计划项目(2013RKC02006、2014RKC02002)
摘    要:在山东由农业大省向农业强省跨越的形势下,山东省农业科技期刊必须充分利用地域、人才、科研和学科优势,提高期刊竞争力,积极应对网络化、数字化、全球化和体制改革对传统期刊带来的机遇和挑战。本文利用SWOT方法分析了山东省农业科技期刊的发展现状和面临的形势,为制定其发展战略提供了依据。

关 键 词:山东省  农业科技期刊  竞争力  SWOT分析

SWOT Analysis on Competitiveness of Agricultural Science and Technology Periodicals in Shandong Province
Mei Lin,Tian Shuhui,Guo Fengdan,Wang Lili,Chen Qingyu,Zhang Lirong,Zhao Wenxiang.SWOT Analysis on Competitiveness of Agricultural Science and Technology Periodicals in Shandong Province[J].Shandong Agricultural Sciences,2014(9):124-130.
Authors:Mei Lin  Tian Shuhui  Guo Fengdan  Wang Lili  Chen Qingyu  Zhang Lirong  Zhao Wenxiang
Institution:(Institute of Science and Technology Information, Shandong Academy of Agricultural Sciences, Jinan 250100, China)
Abstract:Under the situation of converting from big to strong agricultural province of Shandong, the ag- ricultural sci - tech periodicals should improve the competitiveness adequately using the advantages of region, talents, research and subjects; positively cop the chances and challenges brought by net working, digitalization, globalization and system reformation for traditional periodicals. The current developing situations and new situations being faced with of agricultural sci - tech periodicals in Shandong Province were analyzed bySWOT method, which provided basis for formulating their developing strategies.
Keywords:Shandong Province  Agricultural sci - tech periodicals  Competitiveness  SWOT analysis
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