| 城镇文脉与城镇标志设计的建构 |
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| 引用本文： | 梁伟.城镇文脉与城镇标志设计的建构[J].安徽农业科学,2016,44(28):162-165. |
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| 作者姓名： | 梁伟 |
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| 作者单位： | 宁波大红鹰学院,浙江宁波,315175 |
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| 基金项目： | 2015年宁波大红鹰学院《艺术硕士》硕士点培育项目(2015071)阶段成果；宁波大红鹰学院2014应用型课程与应用型教学团队“品牌形象设计应用型课程与团队建设”阶段成果；“以实际项目为导向”的视觉传达设计专业核心课程群建设(14zyzxm07)阶段成果。 |
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| 摘 要： | 对城镇文脉的城镇标志设计进行分析,以国内城镇为载体,结合社会学、设计学、哲学、传播学对城镇文脉定位、城镇标志设计的建构进行基础研究。紧扣城镇人文、自然景观、哲学等多个角度,分析城镇文脉与城镇标志建构的重要性,从文字的应用、图形的应用、文字与图形的综合应用角度,深入挖掘城镇标志设计蕴涵的文脉符号和造型元素的融合,以期为今后城镇文脉塑造、个性鲜明的城镇标注设计的建构提供参考。
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| 关 键 词： | 新型城镇化 标志设计 文脉 建构 |
Construction of the Urban Context and the Design of the City Logo |
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| Abstract: | Urban logo design of urban context was analyzed.Taking the domestic town as the carrier, combining with the social science, the de-sign, the philosophy and the communication, the paper studies the urban context and the construction of the city logo design.The importance of urban context and city logo construction was analyzed from aspects of urban humanities, natural landscape, philosophy.The fusion of context symbols and modeling elements in town logo design was studied in depth from perspectives of text application, graphics application, comprehen-sive application of text and graphics, so as to provide reference for construction of urban context and design of city logo in the future. |
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| Keywords: | New urbanization Logo design Context Construction |
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