基于微信的农业信息服务研究——以热带农业科技服务微信公众平台为例

微信作为一种基于智能手机的即时通讯APP,其点对点的信息接收与传输方式受到了广大用户的青睐。随着移动互联网的发展,农民用户的不断增加,利用微信这一新型软件进行农业信息服务,不仅节约了成本,也提高了服务效率。创建热带农业科技服务微信公众号,充分利用微信平台的快捷传播特性,向广大热区农业生产者、基层人员提供农业科技知识,通过微信平台提供的统计分析功能获取关注用户读取信息的数据,分析关注用户阅读信息的喜好,以期更好地开展热带农业信息服务,更好的为“三农”服务,提高热区农业科技信息服务效率。

Agricultural Information Service Research Based on WeChat- A Case of WeChat Public Platform of Tropical Agricultural Science and Technology Service

As a instant messaging APP based on smartphone, its point-to-point information receiving and transmission mode has become more and more popular.With the development of mobile internet, farmer users increase continuously.Using WeChat for agriculture information service not only saves the cost, but also enhances the service efficiency.We should establish WeChat official account for tropical agricultural science and technology service, fully use the rapid propagation of WeChat platform, provides agricultural science and technology knowledge for agricultural workers and grassroots staffs.The statistical analysis function provided by WeChat platform was used to absorb users to read to information and data.Their preferences were analyzed, aiming at developing tropical agricultural science and technology service, providing better service for the Three Agriculture, and enhancing the service efficiency of tropical agricultural science and technology.