基于体验经济视角的休闲渔业及其发展模式探讨

本文基于体验经济的视角提出了理解休闲渔业的新思路：以水产品、水生生物和渔业工艺为道具、以渔业服务和渔（鱼）文化为舞台、以提供＂三渔＂体验作为主要经济提供品的渔业经济门类或形态。在探讨我国休闲渔业发展的现状与问题的基础上,指出进一步推动我国休闲渔业发展的建议：要落实科学发展观进行整体形象定位和合理规划、要以渔文化整合休闲渔业资源、要与渔业结构调整相结合、要针对不同休闲渔业经营方式进行体验化设计、要按照体验经济的要求选择营销推广策略。

Study on the development pattern of China's recreational fishery based on experiencing economy

Firstly,the author points out the essence of recreational fishery from experiencing economy point of view. Recreational fishery is a fisheries economics, which deals with the property of aquacuhures, bodies of water and fishing gears, with the stage of fisheries service and culture, with the products to provide recreational fishery experiencing. Secondly, based on the developmental status of recreational fishery in China, the author puts forward the new way to promote the Chinese recreational fishery. For example, with overall image position and rational planning to carry out the scientific concept of development, with fisheries culture to integrate the resources, with recreational fishery to combine structural adjustment, with different forms of recreational fishery operation to design experiencing, with experiencing economy to elect the marketing promotion strategy.