| 基于产业集群的农产品加工企业品牌建设途径研究 |
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| 引用本文： | 杨乐,项喜章,吴素春.基于产业集群的农产品加工企业品牌建设途径研究[J].农产品加工．学刊,2012(6):97-99,102. |
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| 作者姓名： | 杨乐 项喜章 吴素春 |
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| 作者单位： | 武汉工业学院经济与管理学院,湖北武汉,430023 |
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| 基金项目： | 2011年度湖北省教育厅人文社会科学研究重点项目 |
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| 摘 要： | 以湖北省为例,结合农产品加工产业集群的特点,将其分成资源驱动型、贸易驱动型和大企业园区型3种类型,并以湖北省为例,采用案例分析方法,对每种类型产业集群内的企业品牌建设途径进行深入研究。
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| 关 键 词： | 产业集群 农产品加工企业 品牌建设 |
The Way of Brand Building for Agricultural Product Enterprises Based on the Industrial Cluster |
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| YANG Le
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XIANG xi-zhang
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WU Su-chun.The Way of Brand Building for Agricultural Product Enterprises Based on the Industrial Cluster[J].Nongchanpin Jlagong.Xuekan,2012(6):97-99,102. |
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| Authors: | YANG Le XIANG xi-zhang WU Su-chun |
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| Institution: | (School of Economics and Management,Wuhan Polytechnic University,Wuhan,Hubei 430023,China) |
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| Abstract: | Taking hubei province as an example,considering the characteristics,agricultural product processing industry cluster is classified into three types,which are resource-driven,trade-driven,and large enterprise park.Taking Hubei province as instance and using case study method,the brand building for agricultural product enterprises of every type of agricultural product processing industry cluster is studied in depth. |
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| Keywords: | industrial cluster agricultural product processing enterprise brand building |
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