| 高校图书馆服务营销现状的分析 |
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| 引用本文： | 廖建萍.高校图书馆服务营销现状的分析[J].农业图书情报学刊,2009,21(1):182-184. |
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| 作者姓名： | 廖建萍 |
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| 作者单位： | 广东工业大学,图书馆,广州,510090 |
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| 摘 要： | 介绍了图书馆服务营销国内外研究现状,详细分析高校图书馆服务营销存在的问题。
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| 关 键 词： | 高校图书馆 服务营销 信息服务 |
Analysis of the Current Situation of Service Marketing in University Libraries |
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| Liao Jianping.Analysis of the Current Situation of Service Marketing in University Libraries[J].Journal of Library and Information Sciences in Agriculture,2009,21(1):182-184. |
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| Authors: | Liao Jianping |
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| Institution: | Library;Guangdong University of Technology;Guangzhou 510090;China |
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| Abstract: | This paper has described the current situation of service marketing in libraries both at home and abroad and analyzed the existing problems of service marketing in university libraries. |
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| Keywords: | university library service marketing information service |
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