中国图书出版业寡头竞争反映分析

首先比较详尽地分析国内图书报业集团的现状,从中初步得出目前中国图书报业市场是一个寡头市场的结论。然后以上海世纪出版集团和中国出版集团公司为例,将霍特林模型和兰卡斯特模型结合使用,对该寡头市场中的竞争反映做出分析,得出上海世纪出版集团和中国出版集团公司将生产相似产品的结论,并对未来的集团发展如集中度等做出预测。

Analysis of the Reflection of Publishing Oligarchy Competition in China

This paper has analyzed the current situation of publishing industry groups and come to the conclusion the current publishing industry in China is an oligarchy market.Then,the paper has taken the Shanghai Century Publishing Group and the China publishing Group Co.as an example.It has analyzed the refection of the oligarchy market by a combination of the Hostelling Model and the Lancaster Model.The conclusion is that the Shanghai Century Publishing Group and the China pub-lishing Group Co.will produce simila...