天柱山景区旅游商品开发中存在的问题与对策

旅游商品开发对满足游客的购买需求和促进旅游目的地的发展都有重要意义。天柱山景区旅游商品存在政府开发重视不够、规模过小、经营主体混乱、开发深度不够、缺乏艺术性和地方文化特色等问题。可从以项目带动投资、建立游憩商业(RBD)、形成产业链和产业集群、突出艺术性和地方性等四方面入手,促进天柱山景区的旅游商品发展。

The Problems and Countermeasures of Tourism Product Development in Tianzhu Mountain Area

Tourism product development has important significance on meeting the purchasing needs of tourists and promoting the development of tourism destination.There were many problems existed in tourist commodities in Tianzhu Mountain area,such as government paying insufficient attention to the development、rather small scale、the management subject confusion、inadequate depth of development、the deficiency of artistry and the characteristics of local culture.It was suggested to promote tourism commodity development in Tianzhu Mountain area from depending on the project to promote investment,establishment of recreational business district(RBD),forming the industrial chain and industrial clusters,highlighting the artistry and local culture etc four approach.