| 信息传播技术与农业推广 |
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| 引用本文： | 杨书成,杨振兴,贾新宇.信息传播技术与农业推广[J].山西农业科学,2011,39(6):608-610. |
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| 作者姓名： | 杨书成 杨振兴 贾新宇 |
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| 作者单位： | 山西省农业科学院玉米研究所,山西忻州,034000 |
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| 摘 要： | 简述了农业传播方式的分类、农业传播的变迁,着重分析了信息传播技术与农业推广相互沟通效果的途径、方案;指出农业推广人员要提高人际沟通能力,与农民相互学习,选择合适的传播方式和沟通渠道,并运用好创新扩散理论、团体规范和群体压力理论;最后提出信息传播技术与农业推广的现实意义。
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| 关 键 词： | 信息传播技术 农业推广 创新扩散 团体规范 群体压力 |
Information Dissemination Technology and Agricultural Extension |
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| YANG Shu-cheng,YANG Zhen-xin,JIA Xin-yu.Information Dissemination Technology and Agricultural Extension[J].Journal of Shanxi Agricultural Sciences,2011,39(6):608-610. |
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| Authors: | YANG Shu-cheng YANG Zhen-xin JIA Xin-yu |
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| Institution: | YANG Shu-cheng,YANG Zhen-xin,JIA Xin-yu(Institute of Maize,Shanxi Academy of Agricultural Sciences,Xinzhou 034000,China) |
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| Abstract: | The paper described the classification of the ways and the history of the agricultural spreading with emphysis on analysis of the information communication technology and communication way and effect.It was pointed out that it was highly necessary for the agricultural extension personnel to improve interpersonal communication ability,to learn from farmers,to choose appropriate mode of transmission and communication channels,to have a good use of innovation diffusion theory,group norms and group pressure the... |
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| Keywords: | information dissemination technology agricultural promotion innovation diffusion group norms group pressure |
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