| 浅析广告英语的语言特征 |
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| 引用本文： | 池璇.浅析广告英语的语言特征[J].福建农业大学学报(哲学社会科学版),2009(1). |
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| 作者姓名： | 池璇 |
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| 作者单位： | 福建农林大学人文社会科学学院 |
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| 摘 要： | 作为一项介绍与推销商品的应用工具,广告在当今社会已经成为商品经济的必要手段,广告英语的语言特征及社会功能也越来越受重视。本文结合大量来自英文原版杂志的广告实例,从词法特点、句法特点和修辞特点3个方面分析了广告英语的语言特点。
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| 关 键 词： | 广告英语 词法特点 句法特点 修辞特点 |
Analysis of the linguistic characteristics of advertising English |
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| CHI Xuan.Analysis of the linguistic characteristics of advertising English[J].Journal of Fujian Agricultural University(Social Science Edition),2009(1). |
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| Authors: | CHI Xuan |
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| Institution: | CHI Xuan(College of Humanities and Social Sciences; Fujian Agriculture and Forestry University; Fuzhou; Fujian 350002; China); |
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| Abstract: | As an applied tool to introduce and sell goods,advertising becomes a necessary means of commercial economy in modern informative society,and the linguistic characteristics of advertising English and its function are regarded more and more important.This paper analyzes the characteristics of advertising English from the aspects of morphology,syntax and rhetorical devices based on lots of practical examples of advertisements from original English magazines. |
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| Keywords: | advertising English lexical characteristics syntactical characteristics rhetorical characteristics |
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