农业品牌强度评价方法研究

将质量安全性指标引入农业品牌强度评价,在构建农业品牌强度评价指标体系的基础上,采用基于集值统计的农业品牌强度评价方法,估算了农业品牌强度。结果表明,品牌实力综合评价中引入了集值统计方法,既符合品牌强度评价模糊性的特点,又方便地集中了多种不同意见,减少了专家判断中的随机误差,与模糊综合评价法相比,真正实现了模糊指标的量化。

Study on Approaches for the Appraisal of Agricultural Brand Strength

Introducing quality safety index into assessment of agriculture brand strength and based on building evaluation index system,the agriculture brand strength was estimated by using the evaluating method which is based on set-valued statistics. The results showed that the method not only consistent with fuzziness characteristics of brand strength assessment,but also integrate many different kinds of ideas,reduce random error in experts' judgment. Compared with fuzzy comprehensive evaluation method,the evaluati...