加入WTO 后我国旅游业之因应策略

分析了加入WTO 给中国旅游业带来的发展机遇和严峻挑战, 一方面, 有利于扩大我国旅游市场, 有利于改善中国旅游业发展环境, 有利于提高旅游行业经营水平, 增强国际竞争力;另一方面, 又对我国旅游业的既得利益, 对旅游业人才竞争, 对现行中国旅游服务业法律体系, 对技术手段和旅游企业运营机制等方面提出挑战。就中国旅游业如何应对挑战提出了对策措施:①转变政府职能, 加强宏观调控;②建立和完善旅游服务贸易法律体系;③从教育入手, 加快培养高素质的旅游人才;④发挥行业组织的作用, 提高旅游企业组织化程度。参6

Strategies to Chinese tourism industry after China,s accession to WTO

The paper analyses the advantage and disadvantage of Chinese tourism after the WTO entry .On one hand , it is beneficial to enlarge the tourist market , improve the development environment of Chinese tourism, increase the managerial level , and enforce the international competitiveness .On another hand , it is challenge to the potential interests of Chinese tourism , professional talent competitiveness , building up legal system of tourism service , technology method and operation mechanism of tourism .In order to meet the great challenge , some measures are put forward :①to change the governments function and enforce macro-control ;②to build up and perfect the law system of tourism service trade ;③to speed up the pace of training tourism men for profession by education ;④to bring into full play the function of trade organization and increase the organizational level of tourism enterprises