| 从品牌的角度分析中宁枸杞市场竞争力 |
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| 引用本文： | 张玉梅,梁要春,陈松,李胜连.从品牌的角度分析中宁枸杞市场竞争力[J].安徽农业科学,2006,34(8):1550-1550,1607. |
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| 作者姓名： | 张玉梅 梁要春 陈松 李胜连 |
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| 作者单位： | 宁夏大学经济管理学院,宁夏,银川,750021 |
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| 摘 要： | 对中宁枸杞品牌的形成及其市场现状进行了深入分析,并在此基础上提出了如何提高中宁枸杞竞争力的对策。
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| 关 键 词： | 枸杞 品牌 竞争力 |
| 文章编号： | 0517-6611（2006）08-1550-01 |
| 收稿时间： | 2006-01-18 |
| 修稿时间： | 2006-01-18 |
Analysis of the Competitive Power of the Brand- Zhongning Medlar |
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| ZHANG Yu- mei et al.Analysis of the Competitive Power of the Brand- Zhongning Medlar[J].Journal of Anhui Agricultural Sciences,2006,34(8):1550-1550,1607. |
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| Authors: | ZHANG Yu- mei |
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| Institution: | School of Economil of and Management, Ningxia University, Yinchuan, Ningxia 750021 |
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| Abstract: | Zhongning is the place that the seedbed and orthodox producing area of medlar all over the world. At present, threat from the Sinkiang and Neimongolia is up to the medlar of Zhongning in market. Making a good brand and improving the competitive power is very important. According to the phenomenon, this advice was that Zhongning should be based on advantaged nature condition for the dominance of quality, impel the process of machining, produce the green production, build up the brand of Zhongning and protect its brand. At last, Zhongning medlar can enhance the competitive power in market. |
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| Keywords: | Medlar Brand Competition power |
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