| Modularity Design in Customization Marketing of Third Party Logistics |
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| 作者姓名： | SHAO Bing-ji SHI Yi-fei CHEN Chang-yi |
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| 摘 要： | This paper focuses on the key tactics and technology in customization marketing of Third Party Logistics -design modularity of logistics product, which is be researched deeply. The modularity figure of logistics product, and depth management for modularity are constructed by adopting boston Matrix in order to avoid over-customized. Personality customization is realized through making up module differently for Third Party Logistics corporations, to satisfy the demand for customizing and responding the market fast.
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| 关 键 词： | third party logistics customization marketing modularity design modularity management |
| 修稿时间： | 2004/11/16 0:00:00 |
Modularity Design in Customization Marketing of Third Party Logistics |
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| SHAO Bing-ji,SHI Yi-fei,CHEN Chang-yi.Modularity Design in Customization Marketing of Third Party Logistics[J].Storage & Process,2005(4):146-149. |
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| Authors: | SHAO Bing-ji SHI Yi-fei CHEN Chang-yi |
| |
| Abstract: | This paper focuses on the key tactics and technology in customization marketing of Third Party Logistics -design modularity of logistics product, which is be researched deeply. The modularity figure of logistics product, and depth management for modularity are constructed by adopting boston Matrix in order to avoid over-customized. Personality customization is realized through making up module differently for Third Party Logistics corporations, to satisfy the demand for customizing and responding the market fast. |
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| Keywords: | third party logistics customization marketing modularity design modularity management |
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