在不确定环境下战略期权对战略决策的应用研究

为了最大化企业的价值,企业在战略制定的时候不得不考虑到环境的变化而带来的机遇和风险。回顾了在前景不确定的环境下进行战略制定的理论,并对在这种不确定环境下进行战略制定所用到的经典工具进行了比较和评述。实物期权思想的引入,让管理者在项目的投资分析上,以最小的成本规避了潜在的巨大风险,让企业在利用可能的机会上没有任何的限制,然而,实物期权仍然应用于项目层面。在此基础上提出了与实物期权有所不同的战略期权思想,并在具体应用上提出了战略期权矩阵。

Research on the Application of Real Option in the Strategy Formulation Under the Uncertainty Enviroment

To maximize the enterprise value,entrepreneur must plan and manage both the risk and opportunity coming out with uncertainty.In this article the strategy formulation theories under uncertainty was reviewed,as well as the classic tools used in the strategy planning were compared and reviewed.With the involvement of Real Option,enterprise can capture the full potential profitable opportunities,but limit the possible loss in the future.But the Real Option theory was generally used in the project evaluation.We promoted the Strategy Option used in the strategy level difference from the Real Option used in the project level.Furthermore,we developed the Strategy Option Matrix that can put the Strategy Option into the strategy formulation practice.