乡村振兴背景下惠农信息获取路径优化研究

目的/意义]在乡村振兴背景下,中国农村经济迎来了一个新的发展阶段,大量的惠农信息向农民群体传递。虽然目前农民获取惠农信息的路径众多,但在获取惠农信息的过程中仍存在着众多阻碍。方法/过程]本文通过问卷调查的研究方法,调查农民群体获取惠农信息的路径,简要阐述现有的获取惠农信息路径的情况。结论/结果]分析发现,农民在惠农信息的获取过程中存在一定障碍,针对各路径的障碍,本文通过从全信息视角对政府惠农信息的获取路径进行具体解析。从全信息中语法信息、语义信息和语用信息的3个方面对现有路径进行改善,从形式、内容含义和价值方面进行准确判断,进而优化惠农信息的获取路径。

Optimization of the Acquisition Path of information about Benefiting-Farmers Policies under the Background of Rural Revitalization

Purpose/Significance] In the context of rural revitalization, China's rural economy has ushered in a new stage of development, and policies to benefit farmers have been formulated. Although there are many ways for farmers to obtain the information about the policies, there are still many obstacles to their access to the information, which affect the dissemination efficiency of the benefiting-farmers policy information and makes it difficult for the policies to achieve their expected effects. Therefore, this paper aims to focus on the optimization of the path for farmers to obtain the information about benefiting-farmers policies, study the information acquisition path from a unique perspective, solve the problem of difficulty in obtaining the policy information, and provide new ideas for optimizing the access path of the information. Method/Procedure] Through questionnaire survey, this paper investigated farmers’ path to obtain the benefiting-farmers policy information, briefly explained the existing path to access the policy information, analyzed the sample data, and found the obstacles in the process of obtaining the policy information. The existing paths were improved from the three aspects of grammatical, semantic and pragmatic information in the whole information, so as to ensure that farmers can obtain a larger amount of beneficial agricultural information, ensure the quality of the information obtained and the use of the information about the policies to benefit farmers, so as to comprehensively enhance the effectiveness of the information. Conclusions/Results] Epistemological information, also known as full information, has a richer connotation than ontological information, and is the best way to meet people's needs for using information to understand the world and transform the world. In addition, the information that farmers want to obtain is essentially epistemological information. Therefore, through the perspective of full information, accurate judgment is made from the aspects of form, content meaning and value. Although the focus of each level is different, grammatical information, semantic information, pragmatic information are considered to be an organic whole, not a single individual. Therefore, it is necessary to analyze the level from the whole, optimize the different channels for farmers to obtain information about the policies to benefit farmers, so that farmers can make greater use of the information and improve the quality of their life more effectively. In addition, in future studies, the study of the acquisition path of the information about the policies to benefit farmers can be combined with other information models.