| 绿色营销是现代企业发展战略的必然选择 |
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| 引用本文： | 黄志强.绿色营销是现代企业发展战略的必然选择[J].湖北农学院学报,2001,21(3):257-260. |
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| 作者姓名： | 黄志强 |
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| 作者单位： | 沙市大学经济管理系, |
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| 摘 要： | 介绍了可持续发展及绿色营销的理念和特点，分析了企业开展绿色营销的外在要求和内在的原因，指出绿色营销是现代企业发展战略的必然选择，并就现代企业实施绿色营销的对策作了探讨。
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| 关 键 词： | 绿色营销 可持续发展 现代企业 环保法规 绿色产品开发 绿色价格 绿色消费 |
| 文章编号： | 1004-3888(2001)03-0257-04 |
| 修稿时间： | 2001年4月6日 |
Green Marketing:A Must-choice of Modern Enterprises as Their Development strategy |
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| HUANG Zhi,qiang.Green Marketing:A Must-choice of Modern Enterprises as Their Development strategy[J].Journal of Hubei Agricultural College,2001,21(3):257-260. |
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| Authors: | HUANG Zhi qiang |
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| Abstract: | The concept and characters of sustainable development and green marketing were introduced. The inherent and external causes for modern enterprises to take green marketing were analyzed. It was pointed out that green marketing was the rational choice for the development strategy of modern enterprises. The countermeasures for modern enterprises to implement green marketing were also explored. |
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| Keywords: | green marketing sustainable development modern enterprise a must choice cause countermeasure |
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