| 《市场营销学》课程教学的探索与实践 |
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| 引用本文： | 刘圣春,余嗣俊. 《市场营销学》课程教学的探索与实践[J]. 辽宁农业职业技术学院学报, 2010, 12(1): 52-54 |
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| 作者姓名： | 刘圣春 余嗣俊 |
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| 作者单位： | 安徽国防科技职业学院,安徽六安,237011 |
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| 基金项目： | 安徽国防科技职业学院重点教学研究项目《基于职业技能要求的市场营销课程案例教学研究与实践》(2009gfyz203) |
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| 摘 要： | 对《市场营销学》课程在教材选用、教学方法的使用、考试成绩的评定几个方面进行改革探索和实践。从而培养学生扎实的市场营销技能,实现高职教育培养目标。
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| 关 键 词： | 市场营销学 教学方法 学习兴趣 成绩评定 |
Research & Practise on TeachingMarketing |
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| LIU Sheng-chun,YU Si-jun. Research & Practise on TeachingMarketing[J]. Journal of Liaoning Agricultural Vocation-Technical College, 2010, 12(1): 52-54 |
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| Authors: | LIU Sheng-chun YU Si-jun |
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| Affiliation: | Anhui National Defense Vocational College/a>;Luan/a>;237011/a>;China |
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| Abstract: | This paper first describes the demand on the textbook selection and student＇s reference book in teaching of marketing process, and then points out methods can be used to stimulate interest in learning ＂Marketing＂ from the personal practice, organize competitions, role-playing, case teaching, multi-media teaching, physical display and team learning in seven areas. Finally, explains the behaviour of the reform to assess the score. |
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| Keywords: | Maketing teaching methods interest in learning assess the score |
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