| 浅谈市场经济下的种子营销策略创新 |
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| 引用本文： | 胡月翠.浅谈市场经济下的种子营销策略创新[J].北京农业,2011(18). |
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| 作者姓名： | 胡月翠 |
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| 作者单位： | 山东省郓城县种子公司; |
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| 摘 要： | 市场经济体系下的生产和销售完全由市场所引导,县级种子公司在制订营销策略时,必须做到管理创新、机会创新、价格创新、品牌创新以及服务创新,提高公司的社会效益、经济效益。
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| 关 键 词： | 种子营销 营销策略 创新 |
Under the Condition of Market Economy the Seed Marketing Strategy Innovation |
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| Hu Yuecui.Under the Condition of Market Economy the Seed Marketing Strategy Innovation[J].Beijing Agriculture,2011(18). |
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| Authors: | Hu Yuecui |
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| Abstract: | Under the marketing economic system production and sales is guided completely by the market,county seed company in the formulation of marketing strategy,must achieve management innovation,opportunity innovation,price innovation,brand innovation and service innovation,improve the social benefits,economic benefits. |
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| Keywords: | seed marketing marketing strategy innovation |
| 本文献已被 CNKI 等数据库收录！ |
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