绿色农业生态补偿居民支付意愿影响因素研究

【目的】探讨绿色农业生态补偿居民支付意愿影响因素，以期为进一步转变农业发展方式、促进绿色农业可持续发展、建立基于公众参与的绿色农业生态补偿市场融资渠道提供依据。【方法】选取湖北省武汉市4个区居民进行问卷调查，并利用Logistic模型对影响受访居民支付意愿的因素进行分析。【结果】受访对象对绿色农业生态补偿的支付意愿受职业和文化程度的影响较为显著，受访者的收入水平和对绿色农业生态系统服务功能认知度与支付意愿具有较强的正相关性。年龄因素对补偿支付意愿影响不显著，党员进行农业生态补偿的意愿相对较高。【建议】在绿色农业生态补偿政策实施初期，应加大对绿色农业生态系统服务功能的宣传，提高居民的环保意识；同时坚持以政府补偿为主，市场补偿为辅，并考虑地方经济发展实际制定补偿标准，逐步铺开。

Research on influencing factors of residents’willingness to pay for green agro-ecological compensation——A case from Wuhan in Hubei Province

【Objective】This research explored the influencing factors of residents’ willingness to pay for green agro-ecological compensation in order to provide references for transforming the agriculture mode， promoting the sustainable development of green agriculture， and establishing financial market channels based on public survey. 【Method】Selecting four areas in Wuhan City of Hubei Province as survey locations， residents were asked to participate in a questionnaire survey. In the survey， the Logit model was used to analyze the influencing factors on residents and evaluate their willingness to pay for the green agro-ecological compensation. 【Result】Through analysis， the surveyed residents’ willingness to pay for the green agro-ecological compensation highly depended upon occupation and education levels， in which the education levels of the residents were significantly positively correlated with their willingness to pay. Age was not a significant factor in the residents’ willingness to pay， while communist party members were more likely to pay for the green agro-ecological compensation. 【Suggestion】During the beginning stages of exercising the green agro-ecological compensation policy， the government should increase publication of the green agro-ecological system services and functions in order to improve the residents’ environmental awareness. At the same time， residents should support government compensation as the primary compensator and the sales market compensation as the secondary compensator in order to set the compensation standard and to improve the development of local economics.