九江茶叶产业SWOT分析与发展对策探讨

采用SWOT方法分析九江茶叶产业中存在的优势、劣势、机会、威胁,提出九江茶叶产业健康可持续发展的对策,包括优化茶叶区域布局,着力培植名优茶区和重点茶区;提高茶产业集中度,统一品牌,培育龙头企业;加大茶叶基地建设力度;建立生态观光示范园,培植乡村生态旅游项目;加快茶叶加工设施改造,推行清洁化生产;建立茶叶专门市场,健全营销体系;实施科技兴茶,提高产业整体素质;加快推进茶叶产业与茶文化的融合,营造产业发展氛围;加大政府扶持力度,保障茶产业可持续发展。

Discussion on SWOT Analysis of Jiujiang Tea Industry and Its Development Strategies

SWOT was utilized to analyze the superiority,the inferiority,the opportunity and the threat in the tea industry of Jiujiang and thought the tea industrial development of Jiujiang should optimize the tea region layout,cultivate famous tea region and key region,improve the tea industry concentration,unite the brand,develop leading enterprises,increase the tea base construction,establish the ecological sightseeing demonstration garden,train rural eco-tourism projects,speed up tea processing facility improvement,implement clean production,build special tea market,improve the marketing system,boost tea industry through scientific and technological advances,better the industry overall quality,speed up merging tea industry with tea culture;increase government support to ensure sustainable development of tea industry.