蔬菜产销对接问题与对策分析

随着种植业结构调整步伐的推进,我国蔬菜产业结构进一步优化,但在投入市场过程中,一些问题日益凸显,如蔬菜价格波动较大、优质品牌和特色蔬菜品种缺乏、质量安全水平有待提高、结构性趋同日显、部分地方现代化水平低等。文章通过对蔬菜销售中菜农销售、零售商销售、企业加工后销售及多层中间商销售这四种销售模式中存在问题的研究,提出应该从提升蔬菜产业综合生产能力、增加议价能力、建立健全市场分析与预警机制、降低生产成本这四方面入手来解决蔬菜产业发展问题。

Analysis on Problem Research and Development Countermeasure of Vegetable Production and Marketing Docking

With the promotion of structural adjustment of planting industry,the industrial structure of vegetables in China has been further optimized.However,in the process of putting into the market,some problems have become increasingly prominent,such as the large fluctuation of vegetable prices,the lack of high-quality brands and special vegetable varieties,the low level of quality and safety,the increasingly structural convergence,and the low level of modernization in some places.This paper studied the problems in the four modes of vegetable sales(farmer sales,retailer sales,enterprise post processing sales and multi-level middleman sales),and proposed that the development strategies of vegetable industry should be solved from four aspects:improving the comprehensive production capacity of vegetable industry,increasing the bargaining power,establishing and improving the market analysis and early warning mechanism,and reducing the production cost.