基于云模型的电子商务网站潜力评测模型

从投资者的角度对电子商务网站潜力进行评测需要准确、完整、自然的表达。作为一种普适的定性定量转换模型，云模型在评价领域已得到一定程度的应用。在网站潜力评测指标的评价和各指标权重的确定上均引入云模型，有效地减弱了该类研究中人为确定的主观性和理论计算的强硬区分，使结果更接近没有明确分界的自然语言评价。

Potential Evaluation Model of EC Websites Based on Cloud Model

From the perspective of investors, potential evaluation of e-commerce websites needs accurate, complete, and natural expression. Cloud model, as a universal model of exchanging between qualitative and quantitative assessment, has been applied in the field of evaluation. To apply cloud model to evaluate both the potential evaluation index of site and their weights effectively weakens the human subjectivity and hard-line distinction relying on theoretical calculations, so that the results are closer to the natural language evaluation witch is no clear demarcation.