An extension approach for the national grazing strategy based on farmer characteristics in the eastern cape 1

Abstract

The development of a sound communication programme for the National Grazing strategy should be based on an understanding of the characteristics of the farmer population of the area concerned. The social, socio‐demographic, socio‐economie, socio‐psychological, communication and agricultural production characteristics of the population must be identified, and then be used to formulate a communication programme. Information obtained from 153 farmers in six farming communities was used to develop an extension approach for the National Grazing Strategy.