| 关于农产品品牌建设的探讨 |
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| 引用本文： | 郁海金. 关于农产品品牌建设的探讨[J]. 安徽农学通报, 2010, 16(11): 1-2. DOI: 10.3969/j.issn.1007-7731.2010.11.001 |
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| 作者姓名： | 郁海金 |
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| 作者单位： | 崇明县农业技术推广中心,上海,202150 |
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| 摘 要： | 针对我国目前农产品品牌建设薄弱的问题,分析农产品品牌建设的必然性,构建农产品品牌的结构模型,介绍影响农产品品牌竞争力的6个因素,并结合该模型,探讨推动农产品品牌建设的对策。
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| 关 键 词： | 农产品品牌 竞争优势 文化价值 |
Discussion of Developing Agricultural Products Brand |
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| Yu Haijin. Discussion of Developing Agricultural Products Brand[J]. Auhui Agricultural Science Bulletin, 2010, 16(11): 1-2. DOI: 10.3969/j.issn.1007-7731.2010.11.001 |
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| Authors: | Yu Haijin |
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| Affiliation: | Yu Haijin ( Chongming Agro - technology Popularization Center,Shanghai 202150,China) |
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| Abstract: | Based on the lack of developing agricultural products brand nowadays in China,the inevitability of developing agricultural products brand are discussed. Then the model of developing agricultural products brand is made,and 6 elements are introduced. The paper discussed the suggestions of developing agricultural products brand finally. |
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| Keywords: | Agricultural products brand Competitive edge Cultural value |
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