村域认同、关系网络与农村人居环境整治意愿——以江西省501个农户为例

探讨村域认同、关系网络对农村人居环境整治意愿的影响。选取江西省501份农户调查数据，运用多元有序Logit模型及中介效应模型，实证检验三者之间的关系。结果表明:村域认同能显著提升农户参与人居环境整治意愿，且对于提升高学历和村干部农村居民参与人居环境整治意愿的作用更为显著；户主的村域认同和关系网络每提升1%，选择比较愿意参与环境整治的概率提升23%和7%；关系网络在村域认同对农户参与人居环境整治意愿的影响中起部分中介作用，中介效应值为0.095；农户的村域认同感不仅可以提升其参与人居环境整治意愿，还可促进其落实到具体行为，提升环境整治参与程度。因此，政府应通过提升农村生活基础条件，强化村委会的服务功能，加强和美乡村的宣传与教育等措施提高农户参与农村人居环境整治意愿。

Village identity, relationship network, and willingness to improve rural living environment: Taking 501 farmers in Jiangxi Province as an example

In order to discuss the influence of village identity and relationship network on the willingness of rural living environment, the survey data of 501 farmers in Jiangxi Province was selected, and the multiple ordered Logit model and the mesomeric effect model were used to empirically test the relationship between the three models. The results indicate that: Village domain identity can significantly enhance the willingness of farmers to participate in the improvement of living environment, and has a more significant effect on enhancing the willingness of highly educated and village cadres farmers to participate in the improvement of living environment; For every 1% increase in the village identity and relationship network of the household head, the probability of choosing to participate in environmental improvement will increase by 23% and 7% respectively; The relationship network plays a partial mediating role in the impact of village identity on farmers'' willingness to participate in the renovation of human settlements, and its mesomeric effect value is 0. 095; The village identity of farmers can not only enhance their willingness to participate in the improvement of their living environment, but also promote their implementation into specific behaviors and enhance their participation in environmental improvement. Therefore, the government should improve the basic living conditions in rural areas, strengthen the service functions of village committees, and strengthen the promotion and education of Hemei Village to increase farmers'' willingness to participate in rural living environment improvement.