| 企业与中间商 |
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| 引用本文： | 朱灵标.企业与中间商[J].河南科技大学学报(农学版),2002,22(3):199-200. |
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| 作者姓名： | 朱灵标 |
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| 作者单位： | 洛阳农业高等专科学校,河南,洛阳,471003 |
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| 摘 要： | 分销渠道是企业营销组合四大因素之一 ,而中间商是分销渠道上最重要的链接。随着新的营销时代的到来 ,企业和中间商的矛盾日益凸现。如何重新审视和处理企业和中间商的关系 ,选择合适的中间商 ,注重渠道的设计和管理是企业应重视的问题。
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| 关 键 词： | 生产企业 中间商 渠道设计与管理 |
| 文章编号： | 1008-4673(2002)03-0199-02 |
| 修稿时间： | 2002年5月16日 |
Enterprises and mid-businessmen |
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| ZHU Ling-biao.Enterprises and mid-businessmen[J].Journal of Luoyang Agricultural College,2002,22(3):199-200. |
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| Authors: | ZHU Ling-biao |
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| Abstract: | Retail Channel is one of the four factors of enterprises' marketing mix,and mid-businessman is the most important chain connection.With new marketing ages coming,contradictions between enterprises and mid-businessmen become obvious.Enterprises should pay more attention to examining and dealing with the relationship between the two,choosing appropriate mid-businessmen,and focusing on design and management of retail channels. |
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| Keywords: | productive enterprise mid-businessman channel design and management |
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