旅游农业园区竞争力评价实证研究

通过基于价值链理论的旅游农业园区竞争力评价分析,从旅游资源竞争力、市场营销竞争力、生产技术竞争力、管理竞争力4个维度构建一套科学合理的旅游农业园区竞争力评价指标体系,采用G1法确定各层指标权重系数,运用物元可拓模型方法对广州蔬菜公园竞争力进行了综合评价,验证了物元可拓评价模型应用的可行性和有效性.结果表明:广州蔬菜公园旅游资源竞争力与生产技术竞争力总体竞争力一般,但其旅游交通、生产能力具有竞争优势;市场营销竞争力与管理竞争力处于较差状态,亟待提升.

Empirical research on agricultural tourismgarden competitiveness evaluation

Based on the theory of value chain, a set of scientific and reasonable evaluation indexes system wasbuilt from four dimensions including tourism resources, marketing, production technology and management. Then G1method was applied to determine weight-coefficient of each index and matter-element extension evaluation modelwas applied to evaluate the comprehensive competitiveness of agricultural tourism garden. Taking GuangzhouVegetables Park as a case study, the feasibility and effectiveness of matter-element extension evaluation model wasverified. The results showed that the competitiveness of tourism resources and production technology was at averagelevel, while the garden was competitive in tourism traffic and production capacity. Meanwhile, the competitiveness ofmarketing and management was in poor condition and needed to be improved urgently