乡村振兴视域下平舆县芝麻产业化发展研究

摘要：平舆芝麻产业化发展是平舆芝麻改革发展的根本方向,是实现芝麻产业高质量发展的必由之路。对平舆县芝麻产业的发展现状分析发现尽管平舆芝麻在向着产业化方向迈进,但在产业化过程中仍存在诸如种植分散、配套设施落后、人才短缺、销售单一、品牌效应不足等现实障碍,阻碍了平舆芝麻产业的持续产业化发展,针对以上问题有针对性地提出了规模化种植、完善基础设施、指引专业人才、扩展营销渠道、提升品牌知名度等对策建议,以期为平舆县芝麻产业化发展提供参考建议。

Study on Sesame Industrialization Development in Pingyu County from the Perspective of Rural Revitalization

Abstract: Pingyu sesame industrialization development is the fundamental direction of Pingyu sesame reform and development, and the only way to realize the high-quality development of sesame industry. According to the analysis of the development status of sesame industry in Pingyu county, it is found that although Pingyu sesame is moving towards industrialization, there are still practical obstacles in the industrialization process, such as scattered planting, backward supporting facilities, shortage of talents, single sales and insufficient brand effect, which hinder the sustainable industrialization development of Pingyu sesame industry. Aiming at the above problems, some countermeasures and suggestions are put forward, such as large-scale planting, improving infrastructure, guiding professionals, expanding marketing channels and enhancing brand awareness, so as to provide reference for the industrialization development of sesame in Pingyu county.