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| 基于有机茶产业的养生旅游开发探讨——以中国有机茶之乡武义为例 | |
| 引用本文： | 张跃西. 基于有机茶产业的养生旅游开发探讨——以中国有机茶之乡武义为例[J]. 热带农业科学, 2010, 30(1): 73-78 |
| 作者姓名： | 张跃西 |
| 作者单位： | 浙江教育学院旅游系,浙江杭州,310012 |
| 摘 要： | 以武义“中国有机茶之乡”为例，在分析有机茶产业养生旅游价值的基础上，探讨了基于有机茶产业的养生旅游开发原则，提出了休闲茶业养生旅游产品开发方案和品牌创建对策，进而讨论了发展养生旅游的措施与战略意义。对于推进休闲农业深度开发与转型升级，具有重要的指导意义。 |
| 关 键 词： | 有机茶 养生旅游 休闲农业 武义 |
Development of Health-Promoting Tourism Based on Organic Tea Industry-A Case Study of Wuyi the Organic Tea Township in China |
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| ZHANG Yuexi. Development of Health-Promoting Tourism Based on Organic Tea Industry-A Case Study of Wuyi the Organic Tea Township in China[J]. Chinese Journal of Tropical Agriculture, 2010, 30(1): 73-78 | |
| Authors: | ZHANG Yuexi |
| Affiliation: | ZHANG Yuexi(Zhejiang Institute of Education,Department of Tourism,Zhejiang,Hangzhou 310012) |
| Abstract: | The value of health-promoting tourism of organic tea industry is analyzed,taking Wuyi Township of Organic Tea in China as an example.The principles of health-promoting tourism development are explored.The development program for leisure tourism products and measures for brand building are put forward.Measures and strategic significance of developing health-promoting tourism are discussed.This is significant for the development,transformation and upgrading of leisure agriculture. |
| Keywords: | organic tea health-promoting tourism leisure agriculture Wuyi |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |