喀纳斯旅游景区游客支付意愿的影响因素分析

基于问卷调查的数据资料,构建了喀纳斯景区游客支付意愿与其影响因素之间关系的模型,通过逐步回归筛选出3个变量进入回归方程,并最终确定了回归方程。在对模型结果进行分析的基础上,提出了限制游客数量、延长游览时间、增加旅游体验,增加旅游目的地组合以增加消费者剩余,以及准确定位以满足游客需求和加大宣传力度、开拓境外市场等建议,以期为喀纳斯旅游资源的开发管理提供科学、合理的依据,从而更好地保护和利用喀纳斯旅游资源。

Analysis of the Influencing Factors on Willingness to Pay in Canus Scenic Spots

Based on the data of a questionnaire survey,a mathematical model to analyze the relationship of"willingness to pay of tourists in Canus scenic spot" and its influencing factors was established.Three variables was chosen by stepwise regression and introduced into the regression equation.And the regression equation was established finally.Based on above-mentioned analysis on the model results,some suggestions were proposed as follows:limiting the number of tourists ,prolonging the tour time,increasing the tourism experience,adding the combinations of tourism destination to raise consumer surplus of the tourists,meeting the need of the tourists by fixing their requirements exactly, strengthening the propaganda power,opening up the foreign market.The research aimed to provide scientific and reasonable basis for the development and management of Canus scenic spot and better protection and utilization of Canus scenic resources.