| 新媒体背景下特色农产品营销策略分析 |
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| 引用本文： | 王素玲. 新媒体背景下特色农产品营销策略分析[J]. 现代农业研究, 2019, 0(12): 142-143 |
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| 作者姓名： | 王素玲 |
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| 作者单位： | 山东英才学院商学院250104 |
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| 摘 要： | 农产品产业链的发展，为农村经济架构的转型提供基础保障。基于此，文章指出现阶段特色农产品营销中存在的问题，并对新媒体背景下特色农产品营销策略模式进行研究。
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| 关 键 词： | 新媒体 特色农产品 营销策略 |
Analysis on Marketing Strategy of characteristic Agriculturalproducts under the background of New Media |
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| Wang Suling. Analysis on Marketing Strategy of characteristic Agriculturalproducts under the background of New Media[J]. Modern Agriculture Research, 2019, 0(12): 142-143 |
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| Authors: | Wang Suling |
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| Affiliation: | Shandong University of Excellence Business School 250104 |
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| Abstract: | The development of the agricultural product industry chain provides the basic guarantee forthe transformation of the rural economic structure. Based on this, the paper points out the problems ex?isting in the marketing of the characteristic agricultural products in the current stage, and studies themarketing strategy of the special agricultural products under the background of the new media. |
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| Keywords: | new media characteristic agricultural products marketing strategy |
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