替代性食品体系视角下的北京家庭农场经营策略

出于消费者对食品安全和环境保护的关注,替代性食品体系研究及实践开始出现,北京家庭农场地处大都市的郊区,具备为北京消费者提供安全农产品和优美环境的条件.北京家庭农场的经营可以替代性食品体系为视角,从北京消费者对农产品的需求出发,生产绿色安全农产品、打造农产品品牌、开展农业体验、进行农产品深加工、合理定价、开设农场直销店、利用互联网+创新营销方式,这样既可为消费者提供安全的农产品,同时也可保障家庭农场的可持续性发展.

Beijing Family Farm Management StrategyFrom the Perspective of Alternative Food System

Because of consumer concerns over food safety and environmental protection, research and practice of alternative food systems began to emerge. Beijing family farms were located in the urban suburb, with the conditions for providing safe agricultural products and beautiful environment for Beijing consumers. The management of family farms in Beijing might take the alternative food system as the perspective, from Beijing consumers'' demand for agricultural products, to produce green and safe agricultural products, develop agricultural experience, carry out deep processing of agricultural products, reasonable pricing, open a farm outlet, use the Internet + Innovative marketing methods ,it could provide safe agricultural products for consumers, as well as ensure the sustainable development of family farms.