毛竹冬笋销售存在问题与对策

针对浙江省遂昌县冬笋销售存在的问题,提出了以市场为导向,以生产基地为基础,以产品质量为依托,改变销售观念,培育专业销售实体,降低生产成本,提高产品附加值,加强网络营销等应对策略;并建议冬笋生产应走"市场联合作社,合作社联基地,基地联农户"的新路子。

Sales of Winter Moso Bamboo Shoots: Problems and Countermeasures

Countermeasures were came up with with an eye to the problems found in the sales of winter Moso bamboo shoots in Suichang County, Zhejiang Province, i.e., to change the sale concept, cultivate professional sale organizations, reduce production costs, improve the added-value of products and increase network marketing with the market as the focus, the production bases as the basis and the product quality as the support. In the meanwhile, it was also recommended the the production of winter Moso bamboo shoots should take the new path that is characterized by market ＋ cooperative, cooperative＋base and base ＋ farmhouses.