基于“广义梯度理论”的乡村旅游发展途径分析

【目的】探索乡村旅游发展广义梯度推进途径，以促进乡村旅游的良性发展。【方法】通过对璧山县旅游资源、交通及企业发展等梯度要素的分析，获得璧山县乡村旅游发展的广义梯度结构，并提出其广义梯度推移途径。【结果】璧山县乡村旅游可以划分为3个梯度，一级梯度包括璧城乡村旅游组团，二级梯度包括璧北乡村旅游组团和璧南乡村旅游组团，三级梯度包括梅江河乡村旅游组团。【建议】优先开发高梯度旅游区，打造区域乡村旅游精品；有效实施广义梯度推移，延缓乡村旅游产品生命周期；加速广义梯度推移，实现乡村产业立体协调整合，以科学地推动璧山县乡村旅游发展。

Developmental approaches for rural tourism based on generalized-gradient theory:A case study of Bishan County,Chongqing City

[Objective]The application of generalized-gradient promoting approach was explored to sustain sound development of rural tourism.[Method]Generalized-gradient structure was constructed and propulsive approach was proposed by analyzing key gradient factors such as rural tourism resources,traffic conditions and enterprise growth in Bishan County.[Result]Rural tourism in Bishan County was classified into three gradients.The first gradient was the group of Bicheng rural tourism,the second included the group of Bibei and Binan rural tourism,while the third group included Meijiang river rural tourism.[Suggestion]Rural tourism in Bishan County can be advanced by firstly developing high-gradient tourist area,building attractive tourism spots,effectively carrying out and promoting generalized-gradient,extending life cycle of rural tourism product and realizing three-dimensional industry adjustment in rural areas.